In this project, I developed a comprehensive brand guideline for a beverage brand, focusing on creating a strong and cohesive visual identity. The guideline begins with the design of a new logo, presented in multiple variations, including a symbol logo, wordmark logo, horizontal logo, and stacked logo. Each variation ensures versatility across different branding applications. Beyond the logo, the brand guidelines define the brand’s typography, selecting fonts that align with its personality and target audience. A carefully curated color palette is also included, reflecting the brand’s essence while ensuring consistency across all touchpoints. To illustrate the brand’s visual identity in real-world applications, the guideline features various mockups showcasing the logo’s usage on packaging, merchandise, advertisements, and digital platforms. These mockups help visualize how the brand elements come together to create a strong and recognizable presence. Additionally, an animated brand promotional video was created to bring the brand to life, highlighting its key elements and enhancing its storytelling. This video is available for viewing and serves as an adynamic representation of the brand’s personality and values.
